A Marfa-based event collective producing gatherings and journeys across Far West Texas.

From intimate picnics and desert retreats to venue rentals and bespoke travel guidance, our work celebrates the quiet power of the desert and the connections it inspires.

Audience gathered at a live music event inside an adobe venue, illuminated in purple and red light, guests wearing cowboy hats and enjoying desert-style concert energy.

Desert Assembly Venues

Historic charm meets desert horizon at The Valentine Mercantile, our flagship venue. The first in a growing constellation of spaces curated by Desert Assembly.

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Desert Assembly Travel Guidance

Personalized guidance to help you feel at home in the vast unknown of Far West Texas.

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Desert Assembly Events

Global expertise. Far West Texas spirit. Events that capture the desert’s essence and spark unforgettable connections.

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Desert Assembly Picnics

Start with the essentials, then layer on the magic. Intentional picnics shaped by desert light, open horizons, and sunsets found nowhere else.

Experience A Picnic

  • Historic adobe event venue interior at Valentine Mercantile in Far West Texas — exposed wooden ceiling, rustic plaster walls and string lights ready for a desert retreat or branded gathering.

    Desert Assembly Venues

    The Valentine Mercantile, our flagship venue, is an original 1900s landmark reimagined for modern gatherings. Its character-filled interior and outdoor stage, perfectly framed by the desert sunset, create an unforgettable setting for creativity and connection. Available for private rentals or fully curated experiences, it’s a space where the past and present meet beneath desert horizons.

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  • Shane Smith & The Saints performing on stage at an outdoor concert at Valentine Mercantile in Far West Texas’ Chihuahuan Desert, dusk crowd watching.

    Desert Assembly Event Curation

    From Marfa to the far reaches of the Trans-Pecos, Desert Assembly brings global experience to local landscapes. With over two decades of production expertise, we curate every detail, from vision and design to seamless execution. Whether it’s a brand activation, a soulful retreat, or an intimate private celebration, our work reflects the spirit of Far West Texas and the creative energy it inspires.

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  • Stylish outdoor lounge setup on a desert plain at sunset in the Chihuahuan Desert, with cushions, throws and pampas arrangements awaiting a gathering in Far West Texas.

    Desert Assembly Picnics

    Beneath the wide-open skies of the Chihuahuan Desert, even the simplest picnic becomes extraordinary. Our signature setup for two includes styled décor, seasonal bites, and everything you need to unwind and savor the moment. Whether it’s a sunset toast for two or a gathering of friends, each picnic can be personalized with thoughtful additions, turning any occasion into something unforgettable.

    Book a Picnic
  • Riverbend in the Chihuahuan Desert along the Rio Grande at the Texas-Mexico border in Big Bend National Park, wild horses grazing on the river’s edge and desert hills in the background.

    Desert Assembly Travel Guidance

    Vast, remote, and deeply inspiring, Far West Texas is unlike anywhere else. With limited resources and little room for trial and error, the right planning transforms challenge into discovery. Desert Assembly offers insider itineraries, private recommendations, and access beyond the guidebook so your journey feels seamless, soulful, and unforgettable.

    Plan My Trip
A circular logo for Desert Assembly, Event Collective, featuring desert landscape, cacti, mountains, a full moon, and stars in a minimalist line art style.

Desert Assembly was born after 20 years of global event production, one trip to Valentine, and the spark of a West Texas enthusiast.

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  • Railroad tracks cutting through golden prairie under a peach-hued sunset sky in Valentine, Texas, framed by distant desert hills.

Past Gatherings

  • Fire dancer performing with flaming hoops at the annual ‘Valentine’s in Valentine’ concert in Valentine, Texas, in the Chihuahuan Desert.
  • Shane Smith & The Saints performing on stage at the annual ‘Valentine’s in Valentine’ music festival at Valentine Mercantile in Far West Texas, dusk setting.
  • Outdoor night concert lounge area with firepit and hanging string lights at Valentine Mercantile in Valentine, Texas.
  • Sheverb performing live inside Valentine Mercantile in Valentine, Texas, blue stage lights highlighting the womxn-led desert rock band during the ‘Valentine’s in Valentine’ festival.
  • Installation at the Marfa Invitational Open sculpture park in Valentine, Texas at sunset, as part of a brand activation for Condesa Gin.
  • Members of Sheverb pose along a desert highway in Valentine, Texas at sunset — womxn-led psychedelic rock collective with vintage western styling.
  • Vintage wooden ‘Valentine’s in Valentine’ sign affixed to the historic adobe venue at Valentine Mercantile in Valentine, Texas.
  • Crowd at dusk inside the historic adobe venue at Valentine Mercantile in Valentine, Texas, under blue stage light at the ‘Valentine’s in Valentine’ music festival.